WA Business App: The Best Tool for Customer Service and Engagement
- Benefits of using WhatsApp Business for your business - How to get started with WhatsApp Business H2: Features of WhatsApp Business - Business profile: How to create and customize your business profile - Business messaging tools: How to use away messages, greeting messages, quick replies, and labels - Landline/fixed number support: How to use WhatsApp Business with a landline or fixed phone number - WhatsApp Web: How to access and manage your WhatsApp Business account from your computer's browser H2: WhatsApp Business Platform vs WhatsApp Business App - Comparison table: The main differences between the two products - How to choose the best product for your business size and needs H2: Success Stories of Businesses Using WhatsApp Business - Bank Mandiri: How the Indonesian bank improved customer service and reduced costs with WhatsApp Business Platform - Modanisa: How the Turkish e-commerce platform increased sales and customer loyalty with WhatsApp Business App - Omay Foods: How the Indian food startup boosted brand awareness and engagement with WhatsApp Business App - Cheel: How the Mexican restaurant chain streamlined orders and deliveries with WhatsApp Business App H2: Conclusion and FAQs - Summary of the main points and call to action - FAQs: Five common questions and answers about WhatsApp Business Table 2: Article with HTML formatting What is WhatsApp Business and Why You Need It
If you are a business owner, you probably know how important it is to communicate effectively with your customers. Whether you want to provide information, answer queries, confirm orders, or collect feedback, you need a reliable and convenient way to reach out to your audience.
That's where WhatsApp Business comes in. WhatsApp Business is a separate app from WhatsApp Messenger that allows you to create a business presence on WhatsApp, communicate more efficiently with your customers, and grow your business. It is designed specifically for small and medium businesses who want to leverage the power and popularity of WhatsApp, the platform with more than 2 billion users around the world.
wa business app
In this article, we will explain what WhatsApp Business is, how it differs from WhatsApp Messenger, what benefits it offers for your business, and how to get started with it. We will also compare the two products available for businesses: WhatsApp Business Platform and WhatsApp Business App, and show you some success stories of businesses that have transformed their customer experience with WhatsApp Business.
Features of WhatsApp Business
WhatsApp Business has many features that make it easy and effective for businesses to connect with their customers. Here are some of the main ones:
With WhatsApp Business, you can create a profile for your business that helps your customers find valuable information about you. You can add details such as your website, location, contact information, description, opening hours, catalog, and more. You can also customize your profile picture and logo to match your brand identity.
To create or edit your business profile, go to Settings > Business tools > Business profile on your WhatsApp Business app.
Business messaging tools
WhatsApp Business also provides you with various tools to help you manage your conversations with your customers more efficiently. These include:
Away messages: You can set up automatic messages that will be sent to your customers when you are away or busy. You can choose when to send them (always, custom schedule, or outside of business hours) and what to say.
Greeting messages: You can set up a message that will be sent to your customers when they first message you or after 14 days of inactivity. This is a great way to introduce yourself and welcome them to your business.
Quick replies: You can save and reuse frequently sent messages, such as answers to common questions or requests. You can access them by typing "/" on the chat screen.
Labels: You can organize your chats and contacts by adding labels to them. For example, you can label them by order status, payment method, priority level, etc. You can also filter your chats by labels to find them easily.
To access these tools, go to Settings > Business tools on your WhatsApp Business app.
Landline/fixed number support
If you have a landline or fixed phone number for your business, you can use WhatsApp Business with it. This means that your customers can message you on that number and you can receive and respond to their messages on your WhatsApp Business app. This is especially useful if you don't have a mobile phone or want to use a separate number for your business.
To use WhatsApp Business with a landline or fixed number, you need to verify it during the registration process. Select the Call me option to receive the verification code over a phone call. Make sure you are able to answer the call and note down the code.
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WhatsApp Web allows you to access and manage your WhatsApp Business account from your computer's browser. You can send and receive messages, view your business profile, use your business messaging tools, and more. WhatsApp Web is synchronized with your WhatsApp Business app, so anything you do on one device will reflect on the other.
To use WhatsApp Web, you need to have your phone connected to the internet and scan the QR code on the web page with your WhatsApp Business app. Go to Settings > WhatsApp Web/Desktop on your app to scan the code.
WhatsApp Business Platform vs WhatsApp Business App
As we mentioned earlier, there are two products available for businesses who want to use WhatsApp: WhatsApp Business Platform and WhatsApp Business App. What are the main differences between them and how can you choose the best one for your business?
Here is a comparison table that summarizes the key features and requirements of each product:
WhatsApp Business Platform
WhatsApp Business App
Medium to large businesses who want to communicate with customers at scale through programmatic access
Small businesses who want to personally manage conversations with customers
Through an API or a third-party solution provider
Through a free-to-download app for Android or iPhone
Phone number type
Verified business phone number (can be mobile, landline, or toll-free)
Mobile or landline phone number (must be different from your personal WhatsApp Messenger number)
Two-way messaging with customers, with session messages (free and unlimited within 24 hours of customer's last message) and template messages (paid and pre-approved by WhatsApp)
Two-way messaging with customers, with no time limit or cost
High volume, with support for automation, chatbots, and integrations
Low to medium volume, with support for business messaging tools (away messages, greeting messages, quick replies, labels)
Data privacy and security
End-to-end encryption, GDPR compliance, data deletion requests
End-to-end encryption, GDPR compliance, da